Once you’ve chosen your theme you can turn your attention to the site header.
There are two approaches to your header in WordPress. A site title and tagline on a solid colour background, although it is possible to use a gradient if your designer understands CSS.
Or else you can install a Photoshop header image. This goes over the header and so you can’t see the title and tagline, unless you add them to the image.
Remember the site theme will decide the size of the header image and so if you have an attractive idea you need to check it fits into the space the theme allows.
Choosing Your Title and Tagline
The site title will normally be the name of your organisation. The tagline is useful because it is an opportunity to tell the visitor what the site is about. To start with it reads “Just another WordPress site”. To change it you go into Settings and General. There you can change both the title and the tagline.
Normally you know the name of your organisation and so the title is straightforward. It is worth giving some thought to a suitable tagline.
What can you say that will tell the right visitors they are in the right place? Take a look at my tagline above. What do you think? What does it say to you?