Many people involved with online marketing claim “Content is King”. Whilst I’m not sure I’m entirely happy with the monarchical analogy, there is a real sense that if your content is not attractive to your market little else you do matters.

This category will build a number of sequences looking at various aspects of content and its promotion. The site structure category covers more technical approaches to organising content so that it communicates effectively with your market. Management focuses on how you, the website owner, gets organised.

This category divides, so far, into two parts:

Site Promotion looks at approaches other than search engine optimisation (seo).

Testimonials makes the case for basing website content on feedback from clients or supporters.