In one sense, the answer to this question is: no-one. It implies force or obligation and most coaches do not want this. Who must take advantage of your offer? No-one
However, this question implies a sense of urgency. If you know about the people who are really enthusiastic about your offer, you can keep an eye out for them, address them directly and offer exactly what they want. You will repel those who do not want your offer but that’s OK because they are some other businesses’ prospects.
So, the question implies narrowing your niche. If you can find those who really must accept your offer, you will convert more of your prospects. There may not be many such prospects but if your offer really appeals to them, you may have a viable business. If not, find another group of prospects and design a new offer for them. This does not necessarily imply a different product or service, a new to present it may appeal to a different groups of people.
So, ask yourself: who really needs your offer? Can you define their need? Can you narrow this market even further? Who are the less than 1% who really want your offer?
How can you speak to them so they hear what you say and respond because you are saying it to them?
Do not fear putting off others who don’t need your offer so much. If you can find those who really must accept your offer, you will have customers who will be great advocates for you.
If this has been helpful, let me know. What else would you like to know about this topic?