2017: This is an old post about a long ago change to my website. I leave it available but please note the links lead to old pages that are no longer current.
So, what have I been doing over the last fortnight? Three Fridays ago I suggested taking time off is a good idea. I took some time out of course.
I also took the opportunity to review my website. It launched in November and so has run for five to six months. I always knew it would take time to get it to how I want it.
My approach with my clients is to show them how to set up a simple site and then to develop it at their own pace. For many voluntary organisations, regular posting can be challenging.
Many people don’t understand how website development has changed in recent years. They don’t appreciate how dynamic websites are or how easy it is to do things that were impossible, difficult or expensive a few years ago. They don’t know what is possible and need help to figure out how they’re going to maintain and grow their website.
So, my plan is to report changes I make to the site, why I’ve made them and what I hope will happen as a result.
Over the break I made small changes to various pages. I also added a new page about the web consultancy services I offer. The reason I’ve added this is to help visitors understand my Community Web Consultancy offer. (If the truth be told, it amazes me how slow I am working out my offer myself.) This new page outlines the types of things I offer my clients. I shall develop this further as I find out what customers value.
I’ll draw attention to the changes I make so that you can see what I’m doing and perhaps adapt them for your own site. My aim is to help you figure out how to make your site work for your organisation. The best way I can do this is by showing you how I’m doing it for my site. In time and with their permission I may write about how I’ve worked with customers to help them optimise their sites.
Remember, this is not always about selling things. For many organisations, their message is more important but there’s little point in having a message if it is not reaching its target audience. So, marketing is important for your organisation, whatever it is you’re trying to do.
Anyway, do have a look at the page and let me know what you think. What could I do to improve it? Would you contact me for more information? If not, why not?