In this new sequence, I explore relational marketing in-depth. The challenge is to build a new questionnaire to help coaches, consultants and freelancers work with their relational marketing strategy. Today’s focus is: what will your coaching business change?
Each post is in three short sections. A thought for the day, a few questions and a call to action. Feel free to share thoughts and actions in the comments.
If You Act, You Change Things
Marketing leads to change. If nothing changes as a result of marketing then you are not marketing and you do not have a business.
Change can be accidental and unintended. Even with great planning, prepare for unintended consequences from your actions. These can be positive or negative.
Good marketers look beyond their customers to the change they want to see in the wider world. Their invitation to their customers is to join them in making that change.
Your Vision
- What change are you seeking? This is your vision or business purpose.
- What are the existing and likely outcomes of your current marketing campaign?
- What could you change to align your vision with your marketing?
Finding Your Vision
Your vision does not necessarily come solely from your head. It is better if you can build your vision from observations of the changes your business is making already. This may be hard if you have a new business but take stock of the changes you see and build on them.
The word Vision implies things you see. Even a ladder to the stars has to be secured to the ground.
This is the first post in a sequence to help businesses plan their relational marketing. Sign up below to get a weekly round-up of my posts and a pdf about how you can make sure you are charging what your business is worth. Most weeks you will receive an email with useful news or pointers to how you can tackle these questions.
