Some Reasons to Always Be Testing
The key to successful marketing is imperfect action. I subscribe to slow marketing but not so slow you never make any changes. The key is to slow down thinking but act quickly and decisively. So, you must always be testing; trying new things.
What Does Testing Mean?
Online marketing is full of opportunities to measure and test. There are many testing tools available, eg Google Analytics. Used properly these are helpful tools but not everything benefits from this approach.
The term “always be testing” applies to a more general approach. Whenever you try something new, you should understand it is something you are testing. Whatever action you take to get your offers into the world is a test.
This is a positive mindset. The results of a test has value. The fact something did not work, you lost money or looked a bit foolish, is all experience you use to improve your next offer.
Marketing methods are iterative, trial and error. The alternative is to wait until you have a perfect offer and marketing campaign. You will wait for a long time. Trial and error is always faster.
Practical Risk Taking
- Think about your life experience. When have you moved quickly with success? Was it the success you expected or something new?
- Think of all the reasons it is a good idea not to take the initiative. Look at them and ask: are these good enough reasons to not take action?
- Is there anything in your life more important than your fear of taking action?
You and Your Fear
Perhaps the biggest fear coaches have is they are not good enough. It is a big responsibility, helping someone overcome their fear. Your fear could reinforce theirs and result in a terrible catastrophe.
Yeah. So, you think you may be worse than you think you are? Isn’t it possible you are better than you think you are? Consider the possibility your problem is not fear so much as selfishness.
You are brilliant and want to keep your brilliance to yourself! There may be people out there who suffer because you do not offer your services to them. How can I possibly know that? There is only one way to find out.
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