Marketing Physical and Mental Well-Being
Physical and mental well-being is important and integrates into a range of packages.
What is It?
Some offers are primarily about well-being, whilst other packages integrate with aspects of well-being.
For example, a health practitioner offers outdoor activities to businesses for team building and strategic planning. This business moves from health to business services. The offer combines business objectives with an opportunity to enjoy the outdoors, learn new skills and experience something other than sitting at a desk.
Other coaches offer walking days or half-days to their clients. Walking improves physical health and it is an opportunity to reflect at a deep level.
Here are a few well-being related things businesses offer clients:
- Physical exercise from walking to challenging outdoor or indoor activities
- Healthy food and drink
- Massage and other therapies
- Clothing to enable participation in physical activity
- Health tests and monitoring
- Equipment, eg pedometers
- Exercise guides, manuals, recipes.
- Health related coaching
Value for the Client
Where someone is stuck, health can be a reason. Chronic conditions creep up on people, particularly where they spend a lot of time sitting.
To take part in healthy activity is not just an adjunct to the serious business in hand. Go out of the office, sit in a training session and apart from the walls, little is different.
Physical exercise helps reach for insights that do not come to someone following their daily routine. In other words, physical activities are not just enjoyable, they are the point. Many people can’t solve their problems because they don’t keep themselves healthy!
How to Get There
Many people understand this and seek offers that incorporate healthy activity. Others are not so keen. So, understand the connections between health and problem solving and show how your activities help clients meet their goals, whatever they are.
Be clear about what you offer. It might be some aspect of physical and mental well-being. On the other hand, you may use the same methods as a part of coaching to solve apparently unrelated problem.
This is the thirteenth of 31 posts about elements of value. Make sure you don’t miss any by signing up for the offer below. The posts in this sequence can be accessed below: