Do Prospects Want to Implement Your Solution Themselves?
There are three possible answers to the question: do prospects want to implement your solution themselves? They do, they do not and they may need help.
The do-it-yourself option (DIY) may be the cheapest and it can be the most time-consuming for the client. This option assumes they have a degree of prior knowledge or experience and so with instructions, they can work it out themselves.
So, take website design as an example. The client knows how to build a website. Their problem may be they are less sure about the design. They can implement any design but need help to draw up their design.
They may need a few conversations but then they can get on with the job on their own.
The done-for-you (DFY) option is usually most expensive and saves the client’s time. There will be a higher expectation of quality.
For a website, the client provides information about what they want and the designer does the work. To do a good job the designer needs high quality information from the client, while the client will typically want to spend as little time as possible on the website.
To get the best from a DFY offer, it is important the client takes responsibility for the work. They need to provide clear instructions and be ready to discuss each iteration with the designer. This is rarely an arm’s length arrangement. DFY can save time so long as the client can spend some time on the work.
The done-with-you option (DWY) is a half-way house between DIY and DFY. The idea is the client will learn how to design a website by working alongside the designer. This is the time the DFY option saves; the DFY client usually does not want to spend time learning how to design a website.
DWY is mid-way between DIY and DFY in price and likely to take up more time. The money spent on this option may save money on future websites and will certainly mean the client knows how to maintain their site.
Both approaches have their limitations and sometimes limitations can be beneficial. The link is to a post that explores these limitations in more detail.
There is no right or wrong decision here. It depends on what the client thinks is most important. DIY saves money and DFY saves time. DWY enhances their skills and increases their understanding.
Please let me know if this is helpful and if there are any points I could expand upon.