Finding Your Site Using Email Lists

This is the third Thursday post where I’m looking at how to help people visit your site.  The full list of approaches to increasing traffic is in the post “How to Help the Right People Find Your Site”.

Email lists usually encourage people to revisit your site.  However, if you manage your lists effectively, people will visit your site to join your email list on the strength of recommendations from your list members.

If you are going to do this, you need an offer to encourage visitors to join your email list.  This might be a blog, where you tell them about new posts by email or it might be an email sequence, so a baker might offer recipes for example.  And of course you can offer video or audio material.

Once people are on your list, you can send emails promoting your product, service or cause in real life or on your website.

If you offer something people like, they will pass information about your email list to others and so your list will grow.

I shall write more about email lists in future posts.  They are essential to building a relationship with your market, whether you are marketing a product, a service or a cause.

Have you any examples of good email lists from you own inbox?  Or bad ones!

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About the Author

I've been a community development worker since the early 1980s in Tyneside, Teesside and South Yorkshire. I've also worked nationally for the Methodist Church for eight years supporting community projects through the church's grants programme. These days I am developing an online community development practice combining non-directive consultancy, strategic management, participatory methods and development work online and offline. If you're interested contact me for a free consultation.

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